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Club Reviews
'Sneak Beats' - The End
Date: Friday 23rd January 2004
Address:
The End, West Central Street, London WC1
Occurrence: Monthly
Hours: 10pm - 6am
Ticket Price: £11 / £13
Genre: US House
Dress Code: TBC
Capacity: 800
Main Room & Lounge: DJ Sneak, DJ Toka, Savers
After a jaw-droppingly infuriating rejection on the door of Fiction at The Cross by a pea-brained ignoramus with a very large, pink chip on his shoulder (we were turned away because it was judged that our “reaction” to being reminded that it was a gay night wasn’t up to scratch), a night of mirth and disco merriment was salvaged by the equally humungous DJ Sneak at The End. Relatively speaking, the End was only firing on half cylinders. The AKA chill-out room was closed, and there was not a jock to be seen in the Lounge Room, which acted as some form of respite zone with it’s eerily deserted booth seemingly running on autopilot whilst echoing the tunes of the main room. This meant that the focus for the evening fell more sharply than usual on the dark throbbing of the Main Room, and more specifically, the largest DJ I’ve ever seen. Weighing in at around the same weight as a blue whale’s intestine, and gowned in a super-sized American Football shirt (it’s not really football – we play football, they just paint their faces and hit each other), DJ Sneak looked every bit the man-burger hybrid, but appearances aside, he proved to be a quality US export.

His set was a trans-atlantic blend of all things cool, ranging from jazzy latino, through the dirty depth of Peace Division’s “No more subliminal shit”, to some tough-as-old-boots tech-house. It was an eclectic mix that reached out to the perimeters of the genre, and allowed for moments of foot to the floor energy and…er… some head nodding recovery time, or something. There were occasions when the alternative space of the AKA Room and a fully functioning Lounge Room would have added an extra dimension to the night, but Sneak’s tune selection coupled with the ample squidgyness of the sofas meant that one could sneak off the dancefloor and take some time to recharge energy levels with sufficient impunity. On a practical level, the small dancing space in the Lounge ensured that if there was a tune that was just too good to miss, the timbers were never more than a mad clamber over a European sofa dweller away.

The End is now widely accepted to be in the top handful of venues in the capital, if not the best, and if it can produce a quality night when clearly going through the motions, and with a crowd probably half the size of that at an Underwater event, then it is hard to argue otherwise. Not that a small crowd is necessarily a negative thing – the last time I was at The End it was a Bushwacka night, and it was sweatier than a wrestler’s bum crack. If you’ve ever inhabited a wrestler’s bum crack (as I have) you’ll know that it is pretty uncomfortable, and so the roomy dancing spaces this time round were well appreciated. All told, Sneak Beats was a decent night, although I do wonder to what extent this could be put down to a particularly lively and well inebriated line-up of pals, as there was an underlying feeling that this was a bit of a secondary event when compared to most of the others on the calendar. If it’s good music and a social atmosphere that you are after in a night out then this event is ample, but if you want to see The End operating at full potential you may want to squeeze yourself in with the masses on one of the showcase nights.

Venue: 7
Music: 8
Crowd: 7
Sound System: 6
Total: 28 / 40

Rating: Silver Award
Review written by: Antony Ireland tomscott@uk-cl.co.uk
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